This out-of-home advertisement for the Ride with Pride Fall Family Festival employs a poster style, as it contains a large, dominant image of a horse with a smaller copy surrounding it. The focal point is the image itself, displaying a horse with a sheet on it, dressed as a ghost, holding a Halloween basket in its mouth. This image perfectly reflects Ride with Pride’s playful, festive tone and quickly captures viewers’ attention.

The headline of this ad displays repetition, specifically alliteration, with each word starting with the letter “F,” making the advertisement more memorable. The horse overlaps on top of the headline with its ears slightly on top of the letters in “festival”, to make it seem as though the advertisement is three dimensional. The subhead “Halloween Horses Uplifting Spirits!” includes a pun with the phrase “uplifting spirits.” The dual meaning refers to the uplifted quality of a ghost and Ride with Pride’s mission to raise spirits in the community. Alliteration is also used in the subheading through the letter “H” in “Halloween Horses.”The Glacial Indifference font was used in white throughout this ad to display consistency and contrast against the dark background. The headline was bold in order to draw attention to the main idea of the poster.

Under the subhead, there is a body copy explaining what the event is and the cause that it is supporting. The lines used to subhead and body copy separates the slogan, the main idea of the event, and what the event is supporting . Additionally, the lines make the reader more likely to read the copy as it does not appear as though it is an overwhelming amount of information grouped into one paragraph.

The bottom of the ad contains a QR code viewers can scan to access more details about the event and have the option to donate. The QR code directs viewers to the company website, so viewers can connect directly with the organization. The address is also included at the bottom of the poster as a mandatory to show viewers where the event will take place. The logo is included in the bottom right to display cohesiveness and allow viewers to recognize the brand.